The Money ShowWhat's the catch with Shein opening a pop-up store in Johannesburg in August?
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Next week, the Mall of Africa in Midrand will host the debut pop-up store for the Chinese fast-fashion chain Shein, which aims to increase brand recognition via an interactive purchasing platform. However, the products cannot be purchased at the pop-up. Customers will only be able to fit garments and try out products and then order them online with a discount at the store.
