One of the most well-known trademarks in South Africa, Takis Biltong, battled for nine years, all the way to the Supreme Court of Appeal, to defend its trademark against Grupo Bimbo, a Mexican-registered firm, which was found to be selling tortilla chips in South Africa under the Takis Fuego brand. Sharing their journey to defend their family brand is Taki Aristides, CEO of Takis Biltong