Stephen Grootes speaks to Kelvin Watt, Nielsen Sports Africa Middle East Head, about the battle for South African sports audiences between soccer and rugby, and which codes are attracting the biggest commercial opportunities, the growing sponsorship value and what South Africans’ deep emotional connection to sport reveals about consumer behaviour, brand loyalty and the future of sports entertainment

The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.  
  
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