Stephen Grootes speaks to Amanda Cromhout, CEO of Truth, about new research showing just how deeply embedded loyalty programmes have become in South African consumer behaviour, with 85% of consumers actively using them. Drawing on insights from the latest Truth & BrandMapp Loyalty Whitepaper 2025/6 which reveals how loyalty has evolved into a core part of household economics, with consumers increasingly relying on rewards, cashback, and partner ecosystems to manage rising living costs in a mature and highly competitive market.

The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.  
  
Thank you for listening to a podcast from The Money Show  

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Stephen Grootes speaks to Amanda Cromhout, CEO of Truth, about new research showing just how deeply embedded loyalty programmes have become in South African consumer behaviour, with 85% of consumers actively using them. Drawing on insights from the latest Truth &amp; BrandMapp Loyalty Whitepaper 2025/6 which reveals how loyalty has evolved into a core part of household economics, with consumers increasingly relying on rewards, cashback, and partner ecosystems to manage rising living costs in a mature and highly competitive market.
The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen&nbsp;Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. &nbsp;  &nbsp; Thank you for listening to&nbsp;a podcast from&nbsp;The Money Show&nbsp;&nbsp;
Listen live Primedia+ weekdays from 18:00 to 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 <a href="https://buff.ly/gk3y0Kj">https://buff.ly/gk3y0Kj</a>&nbsp;and CapeTalk&nbsp;<a href="https://buff.ly/NnFM3Nk">https://buff.ly/NnFM3Nk</a>&nbsp;
For more from the show, go to&nbsp;<a href="https://buff.ly/7QpH0jY">https://buff.ly/7QpH0jY</a>&nbsp;or&nbsp;find all the catch-up podcasts here&nbsp;<a href="https://buff.ly/PlhvUVe">https://buff.ly/PlhvUVe</a>&nbsp;
Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here&nbsp;<a href="https://buff.ly/v5mfetc">https://buff.ly/v5mfetc</a>&nbsp;
The Money Show is brought to you by <a href="https://www.absa.co.za/personal/?utm_source=Podcast+Boiler+Plate&amp;utm_medium=Podcast+Boiler+Plate&amp;utm_campaign=Money+Show+Podcast+Boiler+Plate&amp;utm_id=Money+Show+Podcast">Absa</a>&nbsp; &nbsp;  &nbsp; Follow us&nbsp;on social media&nbsp;  &nbsp; 702 on Facebook:&nbsp;<a href="https://www.facebook.com/TalkRadio702">https://www.facebook.com/TalkRadio702</a>&nbsp; 702 on TikTok:&nbsp;<a href="https://www.tiktok.com/@talkradio702">https://www.tiktok.com/@talkradio702</a>&nbsp; 702 on Instagram:&nbsp;<a href="https://www.instagram.com/talkradio702/">https://www.instagram.com/talkradio702/</a>&nbsp; 702 on X:&nbsp;<a href="https://x.com/CapeTalk">https://x.com/CapeTalk</a>&nbsp; 702 on YouTube:&nbsp;<a href="https://www.youtube.com/@radio702">https://www.youtube.com/@radio702</a>&nbsp;  &nbsp; CapeTalk on Facebook:&nbsp;<a href="https://www.facebook.com/CapeTalk">https://www.facebook.com/CapeTalk</a>&nbsp; CapeTalk on TikTok:&nbsp;<a href="https://www.tiktok.com/@capetalk">https://www.tiktok.com/@capetalk</a>&nbsp; CapeTalk on Instagram:&nbsp;<a href="https://www.instagram.com/">https://www.instagram.com/</a>&nbsp; CapeTalk on X:&nbsp;<a href="https://x.com/Radio702">https://x.com/Radio702</a>&nbsp; CapeTalk on YouTube:&nbsp;<a href="https://www.youtube.com/@CapeTalk567">https://www.youtube.com/@CapeTalk567</a>&nbsp;

An archive of each full weekday episode of the award-winning program presented by Stephen Grootes.

An archive of each full weekday episode of the award-winning program presented by Stephen Grootes.

The Money Show

A wrap-up of the day’s business news as well as insight into trends and expert advice on all things money-related with Stephen Grootes

The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.  
  
Thank you for listening to a podcast from The Money Show  

 Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk

For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe 

 
Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc

 
The Money Show is brought to you by Absa   
  
Follow us on social media 
  
702 on Facebook: https://www.facebook.com/TalkRadio702 
702 on TikTok: https://www.tiktok.com/@talkradio702 
702 on Instagram: https://www.instagram.com/talkradio702/ 
702 on X: https://x.com/CapeTalk 
702 on YouTube: https://www.youtube.com/@radio702 
  
CapeTalk on Facebook: https://www.facebook.com/CapeTalk 
CapeTalk on TikTok: https://www.tiktok.com/@capetalk 
CapeTalk on Instagram: https://www.instagram.com/ 
CapeTalk on X: https://x.com/Radio702 
CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 

A wrap-up of the day&rsquo;s business news as well as insight into trends and expert advice on all things money-related with Stephen Grootes
The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. &nbsp;  &nbsp; Thank you for listening to a podcast from The Money Show &nbsp;
&nbsp;Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 <a href="https://buff.ly/gk3y0Kj">https://buff.ly/gk3y0Kj</a> and CapeTalk <a href="https://buff.ly/NnFM3Nk">https://buff.ly/NnFM3Nk</a>
For more from the show, go to&nbsp;<a href="https://buff.ly/7QpH0jY">https://buff.ly/7QpH0jY</a> or find all the catch-up podcasts here <a href="https://buff.ly/PlhvUVe">https://buff.ly/PlhvUVe</a>&nbsp;
&nbsp; Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here <a href="https://buff.ly/v5mfetc">https://buff.ly/v5mfetc</a>
&nbsp; The Money Show is brought to you by <a href="https://www.absa.co.za/personal/?utm_source=Podcast+Boiler+Plate&amp;utm_medium=Podcast+Boiler+Plate&amp;utm_campaign=Money+Show+Podcast+Boiler+Plate&amp;utm_id=Money+Show+Podcast">Absa</a>  &nbsp;  &nbsp; Follow us on social media&nbsp;  &nbsp; 702 on Facebook: <a href="https://www.facebook.com/TalkRadio702">https://www.facebook.com/TalkRadio702</a>&nbsp; 702 on TikTok: <a href="https://www.tiktok.com/@talkradio702">https://www.tiktok.com/@talkradio702</a>&nbsp; 702 on Instagram: <a href="https://www.instagram.com/talkradio702/">https://www.instagram.com/talkradio702/</a>&nbsp; 702 on X: <a href="https://x.com/CapeTalk">https://x.com/CapeTalk</a>&nbsp; 702 on YouTube: <a href="https://www.youtube.com/@radio702">https://www.youtube.com/@radio702</a>&nbsp;  &nbsp; CapeTalk on Facebook: <a href="https://www.facebook.com/CapeTalk">https://www.facebook.com/CapeTalk</a>&nbsp; CapeTalk on TikTok: <a href="https://www.tiktok.com/@capetalk">https://www.tiktok.com/@capetalk</a>&nbsp; CapeTalk on Instagram: <a href="https://www.instagram.com/">https://www.instagram.com/</a>&nbsp; CapeTalk on X: <a href="https://x.com/Radio702">https://x.com/Radio702</a>&nbsp; CapeTalk on YouTube: <a href="https://www.youtube.com/@CapeTalk567">https://www.youtube.com/@CapeTalk567</a>&nbsp;

SA loyalty market hits maturity as usage climbs to 85%

https://api.omny.fm/orgs/5dcefa8e-00a9-4595-8ce1-a4ab0080f142/clips/07e879bf-99be-46d7-a365-b41601222cbc/transcript