David Frost, CEO of the Southern Africa Tourism Services Association (Satsa), engages in a discussion with host Bruce Whitfield regarding South Africa's emergence as a premier golfing destination. Frost highlights the burgeoning significance of golf tourism within the rapidly expanding global travel sector, emphasising its potential as a lucrative luxury segment. Recognizing South Africa's wealth of top-tier golf courses and renowned golfing personalities, Satsa has unveiled its latest initiative, the Golf Chapter, with the objective of uniting the golf tourism community under its membership umbrella.