Stephen Grootes speaks to Amanda Cromhout, founder and CEO of Truth, a specialist loyalty, CRM, and customer strategy consultancy that operates at the intersection of data analytics, behavioural economics, and commercial value creation. Through Truth, Cromhout advises corporates on loyalty architecture, proposition design, customer lifetime value optimisation, and coalition programme strategy, helping brands translate customer data into measurable revenue and retention outcomes.

The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.  
  
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