Stephen Grootes speaks to David Dickens, CEO of the Direct Marketing Association of South Africa (DMASA), about the changing face of direct marketing in an increasingly digital world, how direct marketing has evolved from traditional mail, call centres and customer databases into a sophisticated ecosystem driven by digital platforms, data analytics and artificial intelligence.

The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.  
  
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