How I Make My Money: The business model behind HYROX's rapid rise

 

Stephen Grootes speaks to Douglas Gremmen, Chief Growth Officer and Board Member at HYROX, about the business behind one of the world's fastest-growing fitness competitions. Since launching in Germany in 2017, HYROX has grown into a global phenomenon, attracting more than 1.4 million participants in the 2025/26 season and securing a valuation of approximately €600 million following a major investment deal. 

The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.  
  
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