Richard Mulholland founder of missing link speaks to host Bruce Whitfield about the concept, that we believe that we market ourselves as the organizations that we are, but we spend too much time selling the category of what we do and not enough time selling the unique thing that makes us intriguing, the unique problem that only we can address. And I believe that the largest difficulty facing businesses today is that they are very adept at selling the tale of their existence, but not the story itself.

Richard Mulholland founder of missing link speaks to host Bruce Whitfield about the concept, that we believe that we market ourselves as the organizations that we are, but we spend too much time selling the category of what we do and not enough time selling the unique thing that makes us intriguing, the unique problem that only we can address. And I believe that the largest difficulty facing businesses today is that they are very adept at selling the tale of their existence, but not the story itself.

An archive of each full weekday episode of the award-winning program presented by Bruce Whitfield.

The Money Show

A wrap-up of the day’s business news as well as insight into trends and expert advice on all things money-related with Stephen Grootes

A wrap-up of the day’s business news as well as insight into trends and expert advice on all things money-related with Stephen Grootes

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