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Business Book with Richard Poplak on Doppelganger by Naomi Klein

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Naomi Klein's provocative book Doppelganger explores the psychology of branding and how it has influenced our identities. It questions the idea that materialism leads to fulfilment and exhorts us to look for alternatives to live a more purposeful life. Reviewing with host Motheo Khoaripe is Richard Poplak. 

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