Social media has become one of the most effective ways for medical professionals to build trust, visibility and genuine connection – when it’s used with intention and care. Family lawyer Vic Rajah shares how the landscape has shifted from traditional media to digital platforms, and why clinicians should view themselves as a brand. 

Vic explains how different demographics use Facebook, Instagram, TikTok and LinkedIn, and why authenticity matters more than polished perfection. He also outlines the legal and ethical guardrails, while highlighting how thoughtful content can humanise a practice and support patient confidence. 

Vic Rajah Family Lawyers 
https://www.vicrajah.com.au/ 

The Money Doctors is proudly brought to you by leading financial services organisation the Bongiorno Group, the preferred tax and accounting partner for the Australian Medical Association Victoria and the Victorian & Tasmanian Regional Alliance Partner of the Australian Orthopaedic Association. 

For more information, please call 03 9863 3111 or visit https://bongiorno.com.au/ 

This general advice has been prepared without taking account of your objectives, financial situation or needs. You should consider the appropriateness of this advice before acting on it. If this general advice relates to acquiring a financial product, you should obtain a Product Disclosure Statement before deciding to acquire the product. 

Social media has become one of the most effective ways for medical professionals to build trust, visibility and genuine connection &ndash; when it&rsquo;s used with intention and care. Family lawyer Vic Rajah shares how the landscape has shifted from traditional media to digital platforms, and why clinicians should view themselves as a brand.&nbsp;
Vic explains how different demographics use Facebook, Instagram, TikTok and LinkedIn, and why authenticity matters more than polished perfection. He also outlines the legal and ethical guardrails, while highlighting how thoughtful content can humanise a practice and support patient confidence.&nbsp;
Vic Rajah Family Lawyers <a href="https://www.vicrajah.com.au/">https://www.vicrajah.com.au/</a>&nbsp;
The Money Doctors is proudly brought to you by leading financial services organisation the Bongiorno Group, the preferred tax and accounting partner for the Australian Medical Association Victoria and the Victorian &amp; Tasmanian Regional Alliance Partner of the Australian Orthopaedic Association.&nbsp;
For more information, please call 03 9863 3111 or visit <a href="https://bongiorno.com.au/">https://bongiorno.com.au/</a>&nbsp;
This general advice has been prepared without taking account of your objectives, financial situation or needs. You should consider the appropriateness of this advice before acting on it. If this general advice relates to acquiring a financial product, you should obtain a Product Disclosure Statement before deciding to acquire the product.&nbsp;

The Money Doctors is a fortnightly podcast series offering conversations on financial wealth and money matters for Australian medical and dental professionals.

This podcast is proudly brought to you by leading financial services organisation the Bongiorno Group.

The general advice in this series has been prepared without taking account of your objectives, financial situation or needs. You should consider the appropriateness of this advice before acting on it. If this general advice relates to acquiring a financial product, you should obtain a Product disclosure Statement before deciding to acquire the product.

The Money Doctors is a fortnightly podcast series offering conversations on financial wealth and money matters for Australian medical and dental professionals.
This podcast is proudly brought to you by leading financial services organisation the Bongiorno Group.
The general advice in this series has been prepared without taking account of your objectives, financial situation or needs. You should consider the appropriateness of this advice before acting on it. If this general advice relates to acquiring a financial product, you should obtain a Product disclosure Statement before deciding to acquire the product.

The Money Doctors

The Money Doctors offers conversations on financial wealth and money matters for Australian medical and dental professionals. 

This podcast is proudly brought to you by leading financial services organisation the Bongiorno Group. 

The general advice in this series has been prepared without taking account of your objectives, financial situation or needs. You should consider the appropriateness of this advice before acting on it. If this general advice relates to acquiring a financial product, you should obtain a Product disclosure Statement before deciding to acquire the product.

The Money Doctors offers conversations on financial wealth and money matters for Australian medical and dental professionals. 
This podcast is proudly brought to you by leading financial services organisation the Bongiorno Group. 
The general advice in this series has been prepared without taking account of your objectives, financial situation or needs. You should consider the appropriateness of this advice before acting on it. If this general advice relates to acquiring a financial product, you should obtain a Product disclosure Statement before deciding to acquire the product.

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