Woolworths New Zealand's revelation of a 52% drop in profits is being labelled a 'PR fudge'.
The multi-national supermarket giant reported a $76 million profit for this year.
Monopoly Watch financial analyst Tex Edwards told Mike Hosking that this just means gross profits are up $76 million.
He says, essentially, there's an increase, not in operational costs, but in transfer of costs to Australia.
Edwards says Woolworths' profit margins are still approximately three times more than those of other supermarket companies internationally.
LISTEN ABOVE

Mike's Minute: The public service cut is to be admired
02:09

Mark the Week: This has been Chris Hipkins' worst week of the year
02:32

Mike's Minute: Aussie Labor have shown NZ Labour what not to do
02:09