A change in the wool sector. 

Wool Impact and Campaign for Wool NZ have formally merged into the New Zealand Wool Collective. 

It's a new sector-led body focused on growing the product's value in the country. 

Chief Executive Ross McIsaac told Mike Hosking the merger was a logical step. 

He says wool's financial potential isn't being realised, and there's a lot of work to do. 

McIsaac says it's not only for core products such as carpets anymore, there's a range of items where it can be useful, which supports a higher price point.

LISTEN ABOVE  

A change in the wool sector.&nbsp;
Wool Impact and Campaign for Wool NZ have formally merged into the New Zealand Wool Collective.&nbsp;
It's a new sector-led body focused on growing the product's value in the country.&nbsp;
Chief Executive Ross McIsaac told Mike Hosking the merger was a logical step.&nbsp;
He says wool's financial potential isn't being realised, and there's a lot of work to do.&nbsp;
McIsaac says it's not only for core products such as carpets anymore, there's a range of items where it can be useful, which supports a higher price point.
LISTEN ABOVE &nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.The sharpest voice and mind in the business, Mike drives strong opinion,...

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Ross McIsaac: New Zealand Wool Collective CEO on Wool Impact and Campaign for Wool NZ formally merging

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/02e1977f-798d-4d7b-b684-b4b201694449/transcript