A change in the wool sector. 

Wool Impact and Campaign for Wool NZ have formally merged into the New Zealand Wool Collective. 

It's a new sector-led body focused on growing the product's value in the country. 

Chief Executive Ross McIsaac told Mike Hosking the merger was a logical step. 

He says wool's financial potential isn't being realised, and there's a lot of work to do. 

McIsaac says it's not only for core products such as carpets anymore, there's a range of items where it can be useful, which supports a higher price point.

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