New Zealand wool carpet company Bremworth is claiming to have made the country’s first TV commercial using Artificial Intelligence (AI).

Bremworth Chief Brand and Product Officer Rochelle Flint tells Heather du Plessis-Allan the AI advert is an innovative way to showcase and elevate the wool industry.

The use of AI is estimated to have reduced advertising spend by 60%.

LISTEN ABOVE

<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;">New Zealand wool carpet company Bremworth is claiming to have made the country’s first TV commercial using Artificial Intelligence (AI).
<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;"><span style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; background-position: 0px 100%; background-repeat: repeat-x; background-image: var(--urlSpellingErrorV2,); border-bottom: 1px solid transparent;">Bremworth Chief Brand and Product Officer Rochelle Flint tells Heather du Plessis-Allan the AI advert is an innovative way to showcase and elevate the wool industry.
<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;">The use of AI is estimated to have reduced advertising spend by 60%.
<p style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px 0px 10.6667px; padding: 0px; user-select: text; overflow-wrap: break-word; white-space: pre-wrap; vertical-align: baseline; font-kerning: none; background-color: transparent; color: windowtext; text-align: left; text-indent: 0px;">LISTEN ABOVE

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more.

The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Rochelle Flint: Bremworth Chief Brand and Product Officer on NZ's first AI advert

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/581facf8-07b7-4a21-a6a0-b1fa01617442/transcript

In the past week we have been dealing with three houses currently for sale. 

They are what you would loosely call "high end" houses. 

As you wander around with the agent, the usual exchanges take place about size and quality and renovations and street and area, talk about the market, what's the vibe etc. 

But the question we always ask, is why are they selling? 

You ask that for a clue. Are they downsizing, what's changed, have they been there their whole lives or have they transferred? 

The three houses all had the same reason - they are leaving the country. 

This was not good because, as I expressed on the programme last week, I am finding the immigration figures depressing. 

I read over the weekend that suddenly universities in Australia are closing their book for internationals because they are inundated. 

We are not inundated. 

I read that the Anthony Albanese Government is under pressure on immigration because they promised to curb it. 

They haven't curbed it. One of the major reasons they haven't curbed it is because shedloads of us are bailing from New Zealand and arriving at their place and, given CER, there is nothing they can do. 

In the case of the three houses, one have their kids already ensconced in Australia and the parents are looking to join them and the other two families are off to Europe. 

That's good news for the agents because all three houses will sell. The issue after that is, who buys them? 

Our immigration figures will be a discussion of some angst sometime next year. Because as things stand, there is no sign of the departures easing but there is a very real sign of the arrivals stalling. 

The arrivals are mainly from India, Fiji, Indonesia and China. Culturally, the face of New Zealand is changing dramatically. 

As we learned last week, a bit over 1% of those arriving applied for a skilled visa. The rest, presumably, are baristas, chefs and construction workers. 

The demise of this country is alarmingly real. Most haven't woken up to it yet. The Government knows the problem and they are working hard to, at worst, stall it but, hopefully, to reverse it. 

But as we have said for years, the numbers don’t lie. 

And I can show you three houses for sale right now that tell you the trend is real.

LISTEN ABOVE

In the past week we have been dealing with three houses currently for sale.&nbsp;
They are what you would loosely call "high end" houses.&nbsp;
As you wander around with the agent, the usual exchanges take place about size and quality and renovations and street and area, talk about the market, what's the vibe etc.&nbsp;
But the question we always ask, is why are they selling?&nbsp;
You ask that for a clue. Are they downsizing, what's changed, have they been there their whole lives or have they transferred?&nbsp;
The three houses all had the same reason - they are leaving the country.&nbsp;
This was not good because, as I expressed on the programme last week, I am finding the immigration figures depressing.&nbsp;
I read over the weekend that suddenly universities in Australia are closing their book for internationals because they are inundated.&nbsp;
We are not inundated.&nbsp;
I read that the Anthony Albanese Government is under pressure on immigration because they promised to curb it.&nbsp;
They haven't curbed it. One of the major reasons they haven't curbed it is because shedloads of us are bailing from New Zealand and arriving at their place and, given CER, there is nothing they can do.&nbsp;
In the case of the three houses, one have their kids already ensconced in Australia and the parents are looking to join them and the other two families are off to Europe.&nbsp;
That's good news for the agents because all three houses will sell. The issue after that is, who buys them?&nbsp;
Our immigration figures will be a discussion of some angst sometime next year. Because as things stand, there is no sign of the departures easing but there is a very real sign of the arrivals stalling.&nbsp;
The arrivals are mainly from India, Fiji, Indonesia and China. Culturally, the face of New Zealand is changing dramatically.&nbsp;
As we learned last week, a bit over 1% of those arriving applied for a skilled visa. The rest, presumably, are baristas, chefs and construction workers.&nbsp;
The demise of this country is alarmingly real. Most haven't woken up to it yet. The Government knows the problem and they are working hard to, at worst, stall it but, hopefully, to reverse it.&nbsp;
But as we have said for years, the numbers don’t lie.&nbsp;
And I can show you three houses for sale right now that tell you the trend is real.
LISTEN ABOVE

Mike's Minute: We need to wake up more on immigration

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/33231ae2-f1cc-471c-b6f0-b22c0015f2dd/transcript

Anthony Albanese attended the Asia-Pacific Economic Cooperation summit, speaking on the importance of free and fair trade to lift living standards of people throughout the region. 

Australian correspondent Steve Price tells Mike Hosking Albanese is working closely with Chinese President Xi Jinping to maintain trade. 

Plus, the unveiling of department store Christmas windows has gone down without a crowd as anti-war protestors disrupted the tradition.

LISTEN ABOVE 

Anthony Albanese attended the Asia-Pacific Economic Cooperation summit, speaking on the importance of free and fair trade to lift living standards of people throughout the region.&nbsp;
Australian correspondent Steve Price tells Mike Hosking Albanese is working closely with Chinese President Xi Jinping to maintain trade.&nbsp;
Plus, the unveiling of department store Christmas windows has gone down without a crowd as anti-war protestors disrupted the tradition.
LISTEN ABOVE&nbsp;

Steve Price: Australian correspondent on Anthony Albanese friendly with Xi Jinping at APEC summit

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/15eaf35b-cd34-4abd-9eb6-b22b0165f7eb/transcript

The All Blacks suffered a narrow defeat to France, their third straight loss to Les Bleus. 

Jake Paul has beaten former world heavyweight champion Mike Tyson in a unanimous decision.  

And, the All Whites recorded their biggest win in 20 years, taking Vanuatu down 8-1 in the World Cup qualifier in Hamilton. 

Andrew Saville and Guy Heveldt join Mike Hosking for the Commentary Box. 

LISTEN ABOVE 

The All Blacks suffered a narrow defeat to France, their third straight loss to Les Bleus.&nbsp;
Jake Paul has beaten former world heavyweight champion Mike Tyson in a unanimous decision. &nbsp;
And, the All Whites recorded their biggest win in 20 years, taking Vanuatu down 8-1 in the World Cup qualifier in Hamilton.&nbsp;
Andrew Saville and Guy Heveldt join Mike Hosking for the Commentary Box.&nbsp;
LISTEN ABOVE&nbsp;

Commentary Box: All Blacks V France, Jake Paul beats Mike Tyson, All Whites record win

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/41d868d9-6f08-43fe-beb9-b22b0161efa4/transcript

Rochelle Flint: Bremworth Chief Brand and Product Officer on NZ's first AI advert

In 1 playlist(s)

The Mike Hosking Breakfast

Social links

Follow podcast

Recent clips