A coffee company director argues consumers should be paying more for their morning fix.

Hospitality venues in Wellington are weighing up raising prices, potentially cutting hours, or even shutting up shop as costs rise.

Flight Coffee Managing Director Richard Corney believes the current climate is worse than Covid.

He says if the price of a cup of coffee increased at the rate of operating costs - they should be charging eight dollars a cup.

The Hangar on Dixon Street is having to raise its flat white price to six dollars and ten cents - saying it can't afford not to.

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