There’s a view that if businesses aren't on social media, they aren't being seen. 

Tataki Auckland Unlimited has spent $103,000 on influencer created-content in recent years, while ChristchurchNZ's dispensed $27,000. 

Neither DunedinNZ nor WellingtonNZ have jumped on the bandwagon, but won't rule out doing so if the right opportunity arose. 

Tourism Industry Aotearoa Chief Executive Rebecca Ingram told Mike Hosking use of influencers is important. 

She says it's important for the sector to operate in this space as it relies on people seeing and feeling what there is to offer, which social media provides. 

LISTEN ABOVE 

There’s a view that if businesses aren't on social media, they aren't being seen.&nbsp;
Tataki Auckland Unlimited has spent $103,000 on influencer created-content in recent years, while ChristchurchNZ's dispensed $27,000.&nbsp;
Neither DunedinNZ nor WellingtonNZ have jumped on the bandwagon, but won't rule out doing so if the right opportunity arose.&nbsp;
Tourism Industry Aotearoa Chief Executive Rebecca Ingram told Mike Hosking use of influencers is important.&nbsp;
She says it's important for the sector to operate in this space as it relies on people seeing and feeling what there is to offer, which social media provides.&nbsp;
LISTEN ABOVE&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Rebecca Ingram: Tourism Industry Aotearoa CEO on the use of influencers and social media marketing

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/a67e4fbb-c416-48a5-b7aa-b29e014a7542/transcript