So we join the growing world chorus against social media/big tech and its pervasive algorithms and means of getting the young hooked. 

It was an impressive launch of the social media regulation; an audience, good speakers, impassioned politicians, and a particularly effective video featuring Erica Stanford and a group of teenagers who outlined their personal experience and concerns about social media and, with the exception of one, who said they would not let their siblings near it if they had a choice. 

A stat I hadn't heard was 40% of kids say they wish social media had never been invented. That gives pause, I would've thought. 

Although the audience was clearly stacked and the speakers all said essentially the same thing, I did wonder what it must be like to work at Meta or any one of the big tech players who, by and large, globally are seen these days as pariahs. 

They're constantly in court over any number of issues and almost permanently being fined for breaches. 

How many times do you reckon Zuckerberg gets hauled in front of a Senate committee in Washington before he pauses long enough to wonder about what he has made? 

Anyway, what we look to do is little different from anyone else, as far as I can tell. 

In Australia it is not a panacea. In France a court has blocked it for now. The best I think we can hope for is it at least allows parents to say to their kids, if they want to, that it's the law. So that helps a bit. 

For the purist, you can argue that it doesn’t actually work. It will never actually work. 

But for the purist, you should've seen the room yesterday. I think the purist is very much the minority. 

Big tech has Trump on its side, and they see it as anti-American, even though it's no such thing. 

But in totality it's almost a collective moment in time. No matter what country you are in broadly speaking big tech, social media and its algorithms have massively overplayed their hands and people are sick of it and sickened by it. 

It would be lovely to have free speech and to choose our course of our own free will. But the reality is the damage is too high. 

The lack of guardrails is too glaring. 

And so we join the growing number of what may well be a modern version of an historic line in the sand. 

And time will show we were on the right side of it.