The end of an era for one of our most iconic sweets. 

Levin confectioner RJ's has discontinued production of Jaffas, due to poor sales. 

The orange-coated balls of chocolate were previously produced by Cadbury in Dunedin and have been on our shelves for almost a century. 

Mike Hutcheson, former Managing Director of Saatchi & Saatchi, told Mike Hosking that a competitor would pick up Jaffas in a heartbeat. 

He says it’s not just a sweet, it’s a symbol, and it’s possible to turn it around and make Jaffas a brand that means something. 

LISTEN ABOVE 

The end of an era for one of our most iconic sweets.&nbsp;
Levin confectioner RJ's has discontinued production of Jaffas, due to poor sales.&nbsp;
The orange-coated balls of chocolate were previously produced by Cadbury in Dunedin and have been on our shelves for almost a century.&nbsp;
Mike Hutcheson, former Managing Director of Saatchi &amp; Saatchi, told Mike Hosking that a competitor would pick up Jaffas in a heartbeat.&nbsp;
He says it’s not just a sweet, it’s a symbol, and it’s possible to turn it around and make Jaffas a brand that means something.&nbsp;
LISTEN ABOVE&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Mike Hutcheson: Former Managing Director of Saatchi & Saatchi on RJ's discontinuing Jaffas

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/01ad96ab-3700-4dc0-80dc-b30d0154e958/transcript

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