The Mike Hosking BreakfastThe Mike Hosking Breakfast

Mike Hutcheson: Former Managing Director of Saatchi & Saatchi on RJ's discontinuing Jaffas

View descriptionShare

The end of an era for one of our most iconic sweets. 

Levin confectioner RJ's has discontinued production of Jaffas, due to poor sales. 

The orange-coated balls of chocolate were previously produced by Cadbury in Dunedin and have been on our shelves for almost a century. 

Mike Hutcheson, former Managing Director of Saatchi & Saatchi, told Mike Hosking that a competitor would pick up Jaffas in a heartbeat. 

He says it’s not just a sweet, it’s a symbol, and it’s possible to turn it around and make Jaffas a brand that means something. 

LISTEN ABOVE 

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

  1. The Mike Hosking Breakfast

    7,859 clip(s)

The Mike Hosking Breakfast

Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, a 
Social links
Follow podcast
Recent clips
Browse 7,868 clip(s)