Scrapping rugby fees for kids is boosting grassroots participation.
Counties Manukau was first to fund junior fees three years ago, with Nelson and Wellington's Newland clubs following suit.
The interest from a million-dollar grant from NZ Rugby's Silver Lake deal covers junior fees for five of Counties Manukau's 16 clubs.
Head of Community Matt Megaw told Mike Hosking they're seeing good numbers.
He says rugby is on a steady incline in their area, despite there being lots for kids to do these days.
LISTEN ABOVE

Mike's Minute: The reality of NZ vs Australia's fuel response
02:07

Ryan Wood: Kiwi Supercars driver on his success in Taupō, this weekend's event in Christchurch
11:05

Robert Hardman: Royal Correspondent on King Charles' visit to the US to meet with Donald Trump
04:27