New research has revealed pipfruit export growth is outstripping national export growth.
The industry contributed just under $2 billion to New Zealand's economy last year.
Export value increased from $347 million in 2012 to more than $892 million in 2023.
Apple and Pears chairperson Lesley Wilson told Mike Hosking the regional impacts are huge.
She says they're the third-highest contributor to Hawke's Bay's GDP, second in Tasman, and Gisborne is also third largest growing region.
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