It's being suggested there aren't as many vegetarians in our midst as first thought.
New research from Auckland University's School of Population Health shows the number of New Zealanders who follow a strictly vegetarian diet is just 2%, and vegan is even lower at 1%.
Previously, market research suggested the number of vegetarians was around 20%.
Lead Author Dr Kathryn Bradbury told Mike Hosking that the finding isn't a surprise, as she'd thought the figures were way too high.
She says if you look at countries similar to us, the number of vegetarians is usually less than 5%.
LISTEN ABOVE

Mike's Minute: We are moving forward into real-world education
02:40

Doug Steel: BNZ Senior Economist on the services sector expanding in the BNZ-BusinessNZ Performance of Services Index
04:45

Shaun White: Highly decorated snowboarder on bringing the Snow League to NZ, upcoming second season
10:54