A saturated reward scheme market is likely to blame for Flybuys' demise.

About 90 jobs will be lost when the scheme and its parent company Loyalty NZ close down at the end of the year.

Members can still earn Flybuys points until October 31 and have until December 31 to redeem them.

Retail and marketing expert Juanita Neville-Te Rito told Mike Hosking that most partners of the scheme will just set up their own reward system now.

She says it'll be better for customers who want to be rewarded and recognised, rather than given points.

LISTEN ABOVE

A saturated reward scheme market is likely to blame for Flybuys' demise. 
About 90 jobs will be lost when the scheme and its parent company Loyalty NZ close down at the end of the year. 
Members can still earn Flybuys points until October 31 and have until December 31 to redeem them. 
Retail and marketing expert Juanita Neville-Te Rito told Mike Hosking that most partners of the scheme will just set up their own reward system now. 
She says it'll be better for customers who want to be rewarded and recognised, rather than given points. 
LISTEN ABOVE

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.The sharpest voice and mind in the business, Mike drives strong opinion,...