A new horticultural initiative is set to transform New Zealand into a commercial catnip producer. 

Kiwi startup, Muttley's Estate, is believed to be the world’s first manufacturer of catnip-based 'pet wine', that can be stored for up to 12 months. 

The garden herb's estimated to positively impact mood in about two-thirds of cats while helping to soothe anxiety in dogs. 

Muttley's Estate Director John Roberts told Mike Hosking catnip's currently not very widespread or commercially used. 

He says they're trying to grow that market segment, as it's a relatively easy crop to grow. 

LISTEN ABOVE 

A new horticultural initiative is set to transform New Zealand into a commercial catnip producer.&nbsp;
Kiwi startup, Muttley's Estate, is believed to be the world’s first manufacturer of catnip-based 'pet wine', that can be stored for up to 12 months.&nbsp;
The garden herb's estimated to positively impact mood in about two-thirds of cats while helping to soothe anxiety in dogs.&nbsp;
Muttley's Estate Director John Roberts told Mike Hosking catnip's currently not very widespread or commercially used.&nbsp;
He says they're trying to grow that market segment, as it's a relatively easy crop to grow.&nbsp;
LISTEN ABOVE&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

John Roberts: Director of Muttley's Estate on the first shelf stable pet friendly wine

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/44b038c1-900f-4842-9f7f-b2ea0168850e/transcript