Italian influencers are subject to new rules. 

AGCOM, the Italian Communications Authority, has implemented a plan that forces relevant influencers to register and adhere to a code of conduct, or face fines.  

The rules apply to those with 500,000 followers, or at least 1 million monthly views, or both, on social media such as Instagram, TikTok, YouTube, Facebook, or Twitch. 

Italy Correspondent Jo McKenna told Mike Hosking the code of conduct is designed to stop exploitation and the publication of false information. 

LISTEN ABOVE 

Italian influencers are subject to new rules.&nbsp;
AGCOM, the Italian Communications Authority, has implemented a plan that forces relevant influencers to register and adhere to a code of conduct, or face fines. &nbsp;
The rules apply to those with 500,000 followers, or at least 1 million monthly views, or both, on social media such as Instagram, TikTok, YouTube, Facebook, or Twitch.&nbsp;
Italy Correspondent Jo McKenna told Mike Hosking the code of conduct is designed to stop exploitation and the publication of false information.&nbsp;
LISTEN ABOVE&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

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Jo McKenna: Italy Correspondent on the new influencer registration system

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/0b1be291-2449-4e04-bac8-b39a016b990c/transcript

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