A researcher's warning better security is urgently needed as New Zealanders become soft targets for scammers.  

Independent Research Solutions Director Jarrod Gilbert has found people earning more than $100 thousand are significantly more likely to become victims, with rates increasing 10% since 2018. 

He told Mike Hosking it's the country's most prominent crime, and we need to act as at the moment, we're slipping behind. 

Gilbert says if measures aren't put in place, Kiwis will become an even more significant target. 

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