Many new builds are opting for hardwood or synthetic carpets, ignoring the homegrown options.

Bremworth launched a $2 million marketing campaign this week, aiming to remind Kiwis of the high-quality woollen options we have in this country.

CEO Greg Smith told Mike Hosking that they’ve seen in their research that both hardwood and wool considerations are at a four year high, which may indicate that people are moving towards more natural options.

He said that they need to make sure people are aware of the natural performance benefits of New Zealand wool.

LISTEN ABOVE

Many new builds are opting for hardwood or synthetic carpets, ignoring the homegrown options. 
Bremworth launched a $2 million marketing campaign this week, aiming to remind Kiwis of the high-quality woollen options we have in this country. 
CEO Greg Smith told Mike Hosking that they’ve seen in their research that both hardwood and wool considerations are at a four year high, which may indicate that people are moving towards more natural options. 
He said that they need to make sure people are aware of the natural performance benefits of New Zealand wool. 
LISTEN ABOVE

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more.

The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

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