The Mike Hosking BreakfastThe Mike Hosking Breakfast

Greg Smith: Bremworth CEO on their marketing campaign for NZ wool carpet

View descriptionShare

Many new builds are opting for hardwood or synthetic carpets, ignoring the homegrown options. 

Bremworth launched a $2 million marketing campaign this week, aiming to remind Kiwis of the high-quality woollen options we have in this country. 

CEO Greg Smith told Mike Hosking that they’ve seen in their research that both hardwood and wool considerations are at a four year high, which may indicate that people are moving towards more natural options. 

He said that they need to make sure people are aware of the natural performance benefits of New Zealand wool. 

LISTEN ABOVE 

  • Facebook
  • X (Twitter)
  • WhatsApp
  • Email
  • Download

In 1 playlist(s)

  1. The Mike Hosking Breakfast

    4,776 clip(s)

The Mike Hosking Breakfast

Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, a 
Social links
Follow podcast
Recent clips
Browse 4,784 clip(s)