There's a belief New Zealand needs to put its money where its mouth is to attract international tourists.

Overseas visitor arrivals reached 3.2 million in the year to June but is still 17% down on pre-pandemic peaks.

Tourism Holdings Chief Executive, Grant Webster told Mike Hosking we simply have to be more competitive, as other countries spend big.

He says Australia's three major states combined have a $800 million spend – more than 50% on New Zealand on a per capita basis.

Webster says Aotearoa needs to invest in order to bring people back, and we need to drop the expectation it 'will just happen' without work.

LISTEN ABOVE

There's a belief New Zealand needs to put its money where its mouth is to attract international tourists. 
Overseas visitor arrivals reached 3.2 million in the year to June but is still 17% down on pre-pandemic peaks. 
Tourism Holdings Chief Executive, Grant Webster told Mike Hosking we simply have to be more competitive, as other countries spend big. 
He says Australia's three major states combined have a $800 million spend – more than 50% on New Zealand on a per capita basis. 
Webster says Aotearoa needs to invest in order to bring people back, and we need to drop the expectation it 'will just happen' without work. 
LISTEN ABOVE

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more.

The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

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