Grant Baker is one of the country’s best success stories. 

The Kiwi serial entrepreneur has had his hand in a number of pies but is best known for two companies – 42 Below and Turners.  

It’s a career that’s spanned decades, and that’s before you get to his philanthropic efforts and work in co-founding the Gut Cancer Foundation in 2008. 

He’s unravelling his career in his new book ‘No Pit Stops: The Business Of Going All In’, sharing stories of successes, setbacks, and lessons he’s learned.  

While Baker has always had a bit of entrepreneurial spirit, it wasn’t until he was in his thirties that things really kicked off. 

“My wife and I invested in property and those sorts of things, y’know, traditional Kiwi way, but we never got much traction,” he told Mike Hosking  

Baker's true journey began with an offer from Eric Watson to join him in building a “$100 million company” in the Blue Star Group. 

“When he laid out the opportunity, I just thought, well I’ve got to do something, I was in my mid-thirties at the time and thought if I don’t pull the trigger now, I never will.”  

And the rest, as they say, is history. 

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