There is an old saying that if you have a good idea, then success will follow no matter how much you spent on marketing.

Dev Soni is a Commerce grad who set up Sugar Wallet, New Zealand’s first set-and-forget paycheck investment app.

He spent zero dollars on marketing the app and yet in a matter of weeks 4000 users have downloaded it and he has almost one million in assets under management.

Dev Soni joined Mike Hosking.

LISTEN ABOVE

There is an old saying that if you have a good idea, then success will follow no matter how much you spent on marketing.
Dev Soni is a Commerce grad who set up Sugar Wallet, New Zealand’s first set-and-forget paycheck investment app.
He spent zero dollars on marketing the app and yet in a matter of weeks 4000 users have downloaded it and he has almost one million in assets under management.
Dev Soni joined Mike Hosking.
LISTEN ABOVE

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more.

The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...