Countdown's aiming to make healthier choices easier for customers, and combat checkout 'pester power'.

The supermarket chain —soon to be Woolworths— has committed to 80% of foods at checkouts carrying a Health Star Rating of 3.5 or more.

It's also moving "kids confectionary" elsewhere.

Woolworths NZ Nutritionist, Deb Sue, told Mike Hosking that this same approach has had really good feedback in Australia.

She said the intent is not to take away choice, but simply to nudge people to make healthier choices.

LISTEN ABOVE

Countdown's aiming to make healthier choices easier for customers, and combat checkout 'pester power'. 
The supermarket chain —soon to be Woolworths— has committed to 80% of foods at checkouts carrying a Health Star Rating of 3.5 or more. 
It's also moving "kids confectionary" elsewhere. 
Woolworths NZ Nutritionist, Deb Sue, told Mike Hosking that this same approach has had really good feedback in Australia. 
She said the intent is not to take away choice, but simply to nudge people to make healthier choices. 
LISTEN ABOVE

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.The sharpest voice and mind in the business, Mike drives strong opinion,...