It's hoped Government funding for 132 regional events will aid tourism outside our main cities.
The cash is going towards things like Central Otago's Goldrush Multisport Event, Taupo's Classic Disc Golf Tournament, and the New Zealand Cider Festival in Nelson.
Applicants were selected on their ability to encourage domestic visitors to explore beyond the main centres.
Regional Tourism New Zealand Chair David Perks told Mike Hosking it's about getting Kiwis out and about.
He says it's aimed to support the regions which normally miss out on the tourism limelight.
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