A new use for “ugly” fruit, with two Kiwi dads turning a hobby into a business. 

Fruit Cru makes use of seconds, the ugly fruit from local orchards that doesn’t make it to export, turning it into organic wine.  

Since starting in 2021, they now produce about 10,000 bottles each year, and have signed a deal with Foodstuffs to stock their beverages in five supermarkets in the Wellington region. 

Co-founder Cosmo Hawke told Mike Hosking there’s a shortage of fruit for traditional wine, but at the same time things like cherries, apples, and feijoas were going unpicked. 

He says as far as they can tell, they’re the only ones making a beverage in this way, and it could only be done in New Zealand. 

LISTEN ABOVE 

A new use for “ugly” fruit, with two Kiwi dads turning a hobby into a business.&nbsp;
Fruit Cru makes use of seconds, the ugly fruit from local orchards that doesn’t make it to export, turning it into organic wine. &nbsp;
Since starting in 2021, they now produce about 10,000 bottles each year, and have signed a deal with Foodstuffs to stock their beverages in five supermarkets in the Wellington region.&nbsp;
Co-founder Cosmo Hawke told Mike Hosking there’s a shortage of fruit for traditional wine, but at the same time things like cherries, apples, and feijoas were going unpicked.&nbsp;
He says as far as they can tell, they’re the only ones making a beverage in this way, and it could only be done in New Zealand.&nbsp;
LISTEN ABOVE&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Cosmo Hawke: Co-founder of Fruit Cru on their business turning ugly fruit into wine

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/4998b5b3-6811-4a34-b18f-b34401736de9/transcript