New Zealand’s creative sector has much more impact on the economy than commonly believed. 

The sector is now the country’s fourth-largest export industry, worth $13 billion a year and supporting 100,000 jobs.  

It’s also more productive than agriculture, with each worker generating $346,000 a year compared to $317,000. 

Toi Mai Workforce Development Council CEO Claire Robinson told Mike Hosking it’s bigger than wine, fruit, and seafood – all industries we think are part of our economic narrative. 

But despite this, she says, the creative sector doesn’t have a voice or a seat around the cabinet table. 

LISTEN ABOVE 

New Zealand’s creative sector has much more impact on the economy than commonly believed.&nbsp;
The sector is now the country’s fourth-largest export industry, worth $13 billion a year and supporting 100,000 jobs. &nbsp;
It’s also more productive than agriculture, with each worker generating $346,000 a year compared to $317,000.&nbsp;
Toi Mai Workforce Development Council CEO Claire Robinson told Mike Hosking it’s bigger than wine, fruit, and seafood – all industries we think are part of our economic narrative.&nbsp;
But despite this, she says, the creative sector doesn’t have a voice or a seat around the cabinet table.&nbsp;
LISTEN ABOVE&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Claire Robinson: Toi Mai Workforce Development Council CEO on the creative sector being the country's fourth-largest export industry

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/6f9d3064-e25c-4661-b07d-b35a01656a54/transcript