There’s a clever new marketing ploy from a Wanaka fashion designer. 

‘The Precious Collaborative’ are selling $10,000 coats in order to subsidise New Zealand wool products in their store. 

The profits of the coats are able to discount a once $700 item to under $200 – the aim to put quality NZ wool items within the average person’s reach. 

Founder Claire O’Connell told Mike Hosking that by purchasing the coat, people are supporting so much within the country – from the strong wool industry right through to local production. 

So far two people have bought the $10,000 coat, and O’Connell says that since then they’ve sold almost 100 garments, of which 85% were bought at the discounted price.  

LISTEN ABOVE 

There’s a clever new marketing ploy from a Wanaka fashion designer.&nbsp;
‘The Precious Collaborative’ are selling $10,000 coats in order to subsidise New Zealand wool products in their store.&nbsp;
The profits of the coats are able to discount a once $700 item to under $200 – the aim to put quality NZ wool items within the average person’s reach.&nbsp;
Founder Claire O’Connell told Mike Hosking that by purchasing the coat, people are supporting so much within the country – from the strong wool industry right through to local production.&nbsp;
So far two people have bought the $10,000 coat, and O’Connell says that since then they’ve sold almost 100 garments, of which 85% were bought at the discounted price. &nbsp;
LISTEN ABOVE&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Claire O'Connell: The Precious Collaborative Founder on the $10,000 coat subsidising wool products

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/9989d8b5-6cb1-440e-a545-b30f015a8a7d/transcript

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