A new $200 million development in Otago's Arrowtown is aiming to put the region on the map as a global food destination. 

The Ayrburn project is taking shape on a 60-hectare farm, with the first stage opening next Friday. 

It includes four hospitality venues and an outdoor events space. 

Project Developer, Chris Meehan, told Mike Hosking that he believes it's one of the area's most important tourism infrastructure developments in 30 years. 

He believes it's a destination spot for Queenstown visitors, and somewhere people will visit multiple times throughout their trip. 

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