Aotearoa's joining the Minecraft world. 

Tourism New Zealand's joined forces with developer Mojang to make six Kiwi hotspots playable locations within the game. 

That includes destinations Abel Tasman National Park, Waitomo Caves, and Tekapo, and is expected to generate $50 million in advertising value. 

It's a cross-promotion for locally-filmed ‘The Minecraft Movie’. 

Tourism New Zealand Marketing Manager Brodie McLeish told Mike Hosking the pack is available to the game's 170-million monthly users. 

She says the Kiwi sites are free for all to download and engage with. 

McLeish says it aims to encourage people to play the game, then come and travel around New Zealand for real. 

LISTEN ABOVE 

Aotearoa's joining the Minecraft world.&nbsp;
Tourism New Zealand's joined forces with developer Mojang to make six Kiwi hotspots playable locations within the game.&nbsp;
That includes destinations Abel Tasman National Park, Waitomo Caves, and Tekapo, and is expected to generate $50 million in advertising value.&nbsp;
It's a cross-promotion for locally-filmed ‘The Minecraft Movie’.&nbsp;
Tourism New Zealand Marketing Manager Brodie McLeish told Mike Hosking the pack is available to the game's 170-million monthly users.&nbsp;
She says the Kiwi sites are free for all to download and engage with.&nbsp;
McLeish says it aims to encourage people to play the game, then come and travel around New Zealand for real.&nbsp;
LISTEN ABOVE&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Brodie McLeish: Tourism New Zealand Marketing Manager on New Zealand locations recreated in Minecraft to promote The Minecraft Movie

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/8e715500-9b6c-418d-a7eb-b2a40147c3ab/transcript