Aotearoa's joining the Minecraft world.
Tourism New Zealand's joined forces with developer Mojang to make six Kiwi hotspots playable locations within the game.
That includes destinations Abel Tasman National Park, Waitomo Caves, and Tekapo, and is expected to generate $50 million in advertising value.
It's a cross-promotion for locally-filmed ‘The Minecraft Movie’.
Tourism New Zealand Marketing Manager Brodie McLeish told Mike Hosking the pack is available to the game's 170-million monthly users.
She says the Kiwi sites are free for all to download and engage with.
McLeish says it aims to encourage people to play the game, then come and travel around New Zealand for real.
LISTEN ABOVE

Mike's Minute: Supermarket and price gouging policies are fanciful
02:09

Gordon Herbert: New Breakers Coach on signing on with the team for the next two years
08:32

Full Show Podcast: 17 September 2026
1:28:44