Tourism New Zealand's shifting gears with a new campaign, with a specific group in mind. 

It's launched its new Don't be a Stranger campaign, targeting Kiwis' friends and relatives across the UK, Canada, and Australia.  

This cohort spent a total of $2.6 billion visiting this country in the year to June.  

Tourism New Zealand's Brodie McLeish told Mike Hosking they're trying to find different levers they can use. 

She says about 93% of Australians see their campaigns, so they're going after a different audience this time. 

LISTEN ABOVE  

Tourism New Zealand's shifting gears with a new campaign, with a specific group in mind.&nbsp;
It's launched its new Don't be a Stranger campaign, targeting Kiwis' friends and relatives across the UK, Canada, and Australia. &nbsp;
This cohort spent a total of $2.6 billion visiting this country in the year to June. &nbsp;
Tourism New Zealand's Brodie McLeish told Mike Hosking they're trying to find different levers they can use.&nbsp;
She says about 93% of Australians see their campaigns, so they're going after a different audience this time.&nbsp;
LISTEN ABOVE &nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Brodie McLeish: Tourism New Zealand General Manager of Marketing on their new 'Don't be a Stranger' campaign

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/1f12c6ed-dd9a-4a06-b2c6-b4c0014a28f3/transcript