A Kiwi startup is launching a world first beverage, designed to reduce plastic pollution created by other drink companies. 

Incrediballs is the world’s first plastic-free, effervescent drink tablet, which dissolves in water to create a flavoured drink. 

Created by Ethique founder and former CEO Brianne West, it hopes to offer an alternative to single-use plastic. 

She told Mike Hosking it's a game changer as normal effervescent tablets are fundamentally unstable and must be sealed in plastic or metal. 

She says scientists have been working on stabilising these elements. 

LISTEN ABOVE 

A Kiwi startup is launching a world first beverage, designed to reduce plastic pollution created by other drink companies.&nbsp;
Incrediballs is the world’s first plastic-free, effervescent drink tablet, which dissolves in water to create a flavoured drink.&nbsp;
Created by Ethique founder and former CEO Brianne West, it hopes to offer an alternative to single-use plastic.&nbsp;
She told Mike Hosking it's a game changer as normal effervescent tablets are fundamentally unstable and must be sealed in plastic or metal.&nbsp;
She says scientists have been working on stabilising these elements.&nbsp;
LISTEN ABOVE&nbsp;

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more.

The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Brianne West: Ethique founder and former CEO on the world's first waste-free drinks company Incrediballs

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/1109fa0e-8cb6-4ccc-b996-b3ed0150c3da/transcript