A Kiwi startup is launching a world first beverage, designed to reduce plastic pollution created by other drink companies. 

Incrediballs is the world’s first plastic-free, effervescent drink tablet, which dissolves in water to create a flavoured drink. 

Created by Ethique founder and former CEO Brianne West, it hopes to offer an alternative to single-use plastic. 

She told Mike Hosking it's a game changer as normal effervescent tablets are fundamentally unstable and must be sealed in plastic or metal. 

She says scientists have been working on stabilising these elements. 

LISTEN ABOVE 

A Kiwi startup is launching a world first beverage, designed to reduce plastic pollution created by other drink companies.&nbsp;
Incrediballs is the world’s first plastic-free, effervescent drink tablet, which dissolves in water to create a flavoured drink.&nbsp;
Created by Ethique founder and former CEO Brianne West, it hopes to offer an alternative to single-use plastic.&nbsp;
She told Mike Hosking it's a game changer as normal effervescent tablets are fundamentally unstable and must be sealed in plastic or metal.&nbsp;
She says scientists have been working on stabilising these elements.&nbsp;
LISTEN ABOVE&nbsp;

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more.

The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Brianne West: Ethique founder and former CEO on the world's first waste-free drinks company Incrediballs

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/1109fa0e-8cb6-4ccc-b996-b3ed0150c3da/transcript

Is Origin Air and Westport part of a wider regional issue in rural New Zealand? 

Origin's Westport to Wellington flight is in jeopardy. It's not the first small airline in the first small town to face this trouble. 

In fact, as a result of this trouble, the Government set up the Regional Infrastructure Fund for essential air services. 

I suppose the key is the word "essential" – is Westport to Wellington essential? 

The fund, it is suggested, is going to turn the airline down. Why? I don’t know. 

So we seem to have a rock-and-a-hard place scenario. 

Is life on the Coast about Hokitika? You can fly from there so is that good enough? 

Add the insurance issue on the Coast in and how many hurdles does a region need before it becomes a bit hard? Before you essentially just need a lot of Government support to keep the lights on? 

Of course it's the cold, hard reality of a small country with a small population that has decided, rightly or wrongly, to spread themselves out all over the place. 

Numbers matter. Planes need to be full, businesses need demand. The equation has to make sense. 

How much air connectivity is the right amount? 

What about freight vs people? What about product to market that requires speed, not the volume of a train or truck? 

How far should you have to drive? Hokitika is not far away. In fact, it could be quicker to go from Westport to Hokitika than it is from the North of Auckland to the South of Auckland where the airport is. 

We do, once again rightly or wrongly, expect a lot in small town New Zealand. We love the quiet of the country and rural New Zealand, just with all the first-world services and conveniences, if you wouldn’t mind. 

It's also true to say that small towns all over the world have the same issues. Places like Australia with its size, even more so than us. 

But if you don’t have an air link and you don’t have insurance and you can't find a GP and the dentist is in the city on the other side of the alps, you get to a tipping point where it all starts to become a bit hard. 

Is the Coast, or parts of it, in danger of that very scenario? 

Is Origin Air and Westport part of a wider regional issue in rural New Zealand?&nbsp;
Origin's Westport to Wellington flight is in jeopardy. It's not the first small airline in the first small town to face this trouble.&nbsp;
In fact, as a result of this trouble, the Government set up the Regional Infrastructure Fund for essential air services.&nbsp;
I suppose the key is the word "essential" – is Westport to Wellington essential?&nbsp;
The fund, it is suggested, is going to turn the airline down. Why? I don’t know.&nbsp;
So we seem to have a rock-and-a-hard place scenario.&nbsp;
Is life on the Coast about Hokitika? You can fly from there so is that good enough?&nbsp;
Add the insurance issue on the Coast in and how many hurdles does a region need before it becomes a bit hard? Before you essentially just need a lot of Government support to keep the lights on?&nbsp;
Of course it's the cold, hard reality of a small country with a small population that has decided, rightly or wrongly, to spread themselves out all over the place.&nbsp;
Numbers matter. Planes need to be full, businesses need demand. The equation has to make sense.&nbsp;
How much air connectivity is the right amount?&nbsp;
What about freight vs people? What about product to market that requires speed, not the volume of a train or truck?&nbsp;
How far should you have to drive? Hokitika is not far away. In fact, it could be quicker to go from Westport to Hokitika than it is from the North of Auckland to the South of Auckland where the airport is.&nbsp;
We do, once again rightly or wrongly, expect a lot in small town New Zealand. We love the quiet of the country and rural New Zealand, just with all the first-world services and conveniences, if you wouldn’t mind.&nbsp;
It's also true to say that small towns all over the world have the same issues. Places like Australia with its size, even more so than us.&nbsp;
But if you don’t have an air link and you don’t have insurance and you can't find a GP and the dentist is in the city on the other side of the alps, you get to a tipping point where it all starts to become a bit hard.&nbsp;
Is the Coast, or parts of it, in danger of that very scenario?&nbsp;

Mike's Minute: The issue we have in rural New Zealand

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/39a1395f-e04b-427a-a9b0-b3ed015c73b9/transcript

Political tensions are flaring over the fate of the Government’s retail crime advisory group. 

The Government's scrapping its Ministerial Advisory Group several months early after three members resigned last month, leaving just two. 

Labour's Ginny Anderson told Mike Hosking it's been a disaster since day one with zero outcomes, lead by the group chair Sunny Kaushal.  

She says he was a political appointment that backfired. 

But National’s Mark Mitchell says they wanted to make sure New Zealand’s small and medium businesses had a strong voice, which Kaushal has been.  

LISTEN ABOVE 

Political tensions are flaring over the fate of the Government’s retail crime advisory group.&nbsp;
The Government's scrapping its Ministerial Advisory Group several months early after three members resigned last month, leaving just two.&nbsp;
Labour's Ginny Anderson told Mike Hosking it's been a disaster since day one with zero outcomes, lead by the group chair Sunny Kaushal. &nbsp;
She says he was a political appointment that backfired.&nbsp;
But National’s Mark Mitchell says they wanted to make sure New Zealand’s small and medium businesses had a strong voice, which Kaushal has been. &nbsp;
LISTEN ABOVE&nbsp;

Pollies: National's Mark Mitchell and Labour's Ginny Andersen talk the retail crime advisory group, the LNG facility, and the latest in the House

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/fc59957b-dd0b-429e-b36e-b3ed015492c3/transcript

On the Mike Hosking Breakfast Full Show Podcast for Wednesday 11th of February, Trade Minister Todd McClay puts to bed once and for all what rights Indian students will have as part of the FTA. 

Zoi Sadowski-Synnott discusses the success New Zealand is having at this year’s Winter Olympics, and her Big Air silver medal.  

Mark Mitchell and Ginny Andersen talk the success, or not, of the Retail Advisory Group, the LNG facility and whether it's a fee or levy, and the latest in the House on Politics Wednesday.  

Get the Mike Hosking Breakfast Full Show Podcast every weekday morning on iHeartRadio, or wherever you get your podcasts. 

LISTEN ABOVE 

On the Mike Hosking Breakfast Full Show Podcast for Wednesday 11th of February, <a href="https://www.newstalkzb.co.nz/on-air/mike-hosking-breakfast/audio/todd-mcclay-trade-minister-on-the-free-trade-agreement-with-india/">Trade Minister Todd McClay</a> puts to bed once and for all what rights Indian students will have as part of the FTA.&nbsp;
<a href="https://www.newstalkzb.co.nz/on-air/mike-hosking-breakfast/audio/zoi-sadowski-synnott-kiwi-olympic-snowboarder-on-winning-silver-in-the-big-air-event-new-zealands-success-in-the-games-so-far/">Zoi Sadowski-Synnott</a> discusses the success New Zealand is having at this year’s Winter Olympics, and her Big Air silver medal. &nbsp;
Mark Mitchell and Ginny Andersen talk the success, or not, of the Retail Advisory Group, the LNG facility and whether it's a fee or levy, and the latest in the House on Politics Wednesday. &nbsp;
Get the Mike Hosking Breakfast Full Show Podcast every weekday morning on iHeartRadio, or wherever you get your podcasts.&nbsp;
LISTEN ABOVE&nbsp;

Full Show Podcast: 11 February 2026 

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/1f6bf126-ecb3-4e42-966f-b3ed014c9898/transcript

Brianne West: Ethique founder and former CEO on the world's first waste-free drinks company Incrediballs

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