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Brad Siebert: NZ Avocado CEO on the predicted strong 2024/25 season

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An expected uptick in the country's avocado production as the global market value smashes past $30 billion. 

A Rabobank report reveals our avocado industry saw a strong recovery last year after crop losses in 2023, due to Cyclone Gabrielle. 

NZ Avocado's forecasting a production increase of around two-million trays for the 2024/25 season, compared to the last.  

NZ Avocado CEO Brad Siebert told Heather du Plessis-Allan they’ve got all the ingredients for a better season ahead.

He says New Zealand avocados are harvested for over 10 months of the year – a unique window compared to many of our offshore competitors. 

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