People can’t get enough of Sail GP. 

There was an average of 18 million dedicated broadcast views per event in 2025, with both social media and the events themselves continuing to grow.  

Black Foils co-CEO Blair Tuke told Mike Hosking the model’s proven itself.  

Tuke attributes the sport’s growth to the fact that it’s a race that hasn’t been seen before, and it was built for the fans from the outset.  

Because of that, he says, the league and teams have been able to pivot and adjust to follow what the fans and commercial partners want, which has helped with the trajectory.  

LISTEN ABOVE 

People can’t get enough of Sail GP.&nbsp;
There was an average of 18 million dedicated broadcast views per event in 2025, with both social media and the events themselves continuing to grow. &nbsp;
Black Foils co-CEO Blair Tuke told Mike Hosking the model’s proven itself. &nbsp;
Tuke attributes the sport’s growth to the fact that it’s a race that hasn’t been seen before, and it was built for the fans from the outset. &nbsp;
Because of that, he says, the league and teams have been able to pivot and adjust to follow what the fans and commercial partners want, which has helped with the trajectory. &nbsp;
LISTEN ABOVE&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.

Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.

The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Blair Tuke: Black Foils Co-CEO on the growth of Sail GP

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/40a2c664-dff0-46bf-9f2e-b3d70158d7a9/transcript