The regions are getting a boost, with the aim of enticing international visitors to stray from the golden route.  

The Government's putting $5 million into six campaigns to attract North American, Chinese, and Australian tourists to the regions at off-peak times.  

Tourism Minister Louise Upston says showcasing regional food, wine, and experiences spreads the benefits of tourism growth into more communities.  

Auckland Unlimited Destination Director Annie Dundas told Mike Hosking one of the biggest challenges is tourists sticking to the main destinations.  

She says it's an opportunity to show what's happening in other areas. 

LISTEN ABOVE   

The regions are getting a boost, with the aim of enticing international visitors to stray from the golden route. &nbsp;
The Government's putting $5 million into six campaigns to attract North American, Chinese, and Australian tourists to the regions at off-peak times. &nbsp;
Tourism Minister Louise Upston says showcasing regional food, wine, and experiences spreads the benefits of tourism growth into more communities. &nbsp;
Auckland Unlimited Destination Director Annie Dundas told Mike Hosking one of the biggest challenges is tourists sticking to the main destinations. &nbsp;
She says it's an opportunity to show what's happening in other areas.&nbsp;
LISTEN ABOVE &nbsp;&nbsp;

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Open your mind to the world with New Zealand’s number one breakfast radio show. Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda. The sharpest voice and mind in the business, Mike drives strong opinion, delivers the best talent, and always leaves you wanting more. The Mike Hosking Breakfast always cuts through and delivers the best daily on Newstalk ZB.

Open your mind to the world with New Zealand’s number one breakfast radio show.Without question, as New Zealand’s number one talk host, Mike Hosking sets the day’s agenda.The sharpest voice and mind in the business, Mike drives strong opinion,...

The Mike Hosking Breakfast

Annie Dundas: Auckland Unlimited Destination Director on the Government investing in attracting international visitors to the regions

https://api.omny.fm/orgs/7784f840-c291-422a-924b-ad9000bbad71/clips/73c4c6f3-b376-4f41-b014-b4be015a3ca1/transcript