South Aussies Russell Ivanovic and Philip Simpson first burst onto the scene in 2008 with their debut app, Pocket Weather, and were well ahead of the game when they launched Pocket Casts in 2010. Pocket Casts sought to address the convoluted process of listening to podcasts on your phone, well before Apple or Android had developed their own listening apps. Now, it's been acquired by four major US players in the industry (think NPR and This American Life), but Shifty jelly – Russell and Phil's development company – are finding a way to keep things local, while also ensuring the listeners and producers of podcasts interests' are prioritised. His message is about marketing, 'talkability' and not being afraid of hard work.

<p>South Aussies Russell Ivanovic and Philip Simpson first burst onto the scene in 2008 with their debut app, Pocket Weather, and were well ahead of the game when they launched Pocket Casts in 2010. Pocket Casts sought to address the convoluted process of listening to podcasts on your phone, well before Apple or Android had developed their own listening apps. Now, it's been acquired by four major US players in the industry (think NPR and This American Life), but Shifty jelly – Russell and Phil's development company – are finding a way to keep things local, while also ensuring the listeners and producers of podcasts interests' are prioritised. His message is about marketing, 'talkability' and not being afraid of hard work.</p>

Once a week, award-winning radio host Nicole Haack delves into the life of an industry leader with a unique and enlightening story to tell. At the end of each chat, our guests leave us with a message for us to digest and keep in mind as we go about our lives. Nicole picks the brains of business leaders, scientists, sportspeople, celebrities and too many more inspiring individuals to single out.

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