Andre Eikmeier failed at every professional venture he attempted - including acting on Aussie TV drama A Country Practice - before he followed his passion for good wine into business with his brother-in-law Justin in 2011.

Vinomofo, an online wine delivery and discount service, was first run out of a garage in Adelaide, but grew to have over 100 employees, 500,000 customers, a presence in New Zealand and Singapore and HQ in Melbourne. Andre's just recently relinquished his role as co-CEO to start building on another one of his passions - helping brands resonate with the public - with his new venture Cult Tribal.

He tells us about the lessons he's learnt, how he plans to build an uncompromising culture, how to create trust, the motivation of fear and what he would do if he was looking to join the startup community today. He also answers questions like - why do good people make a company and how do you find them? What does he mean by doing the right thing? When do you need external investors and when can you 'bootstrap' it? So it's full of pearls of wisdom for any business minds.

His message is about coupling self belief with self awareness and trusting your intuition. Stay up to date at facebook.com/themessagepod