​​Nick Cogger is the CEO and co-founder of Better Beer, one of Australia’s fastest-growing beer brands. With a background spanning venues, alcohol, and drinks innovation, Nick’s journey has been anything but overnight.

In this episode, Nick breaks down how a chance Instagram scroll led him to The Inspired Unemployed, why influencer marketing only works when ambition matches audience, and how a “reverse pitch” sparked the idea of Better Beer.

He shares why he focused on creating a product everyone in Australia can enjoy, and how timing, discipline, and strategy are what it takes to take on the big brewers.

Follow Better Beer here: https://www.instagram.com/betterbeer

You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-up

Join the Facebook Group.

Follow Mark Bouris on Instagram, LinkedIn & YouTube

Claim $500 Bitcoin with OKX SMSF. SMSF trustees: Successfully sign-up your SMSF and get
verified for an OKX SMSF trading account. Deposit $5 and receive $500 worth of Bitcoin. Eligibility
requirements and T&amp;Cs apply. Book a 1-1 call with the OKX SMSF team today for guidance. Offer ends 31 March 2026.

​​Nick Cogger is the CEO and co-founder of Better Beer, one of Australia&rsquo;s fastest-growing beer brands. With a background spanning venues, alcohol, and drinks innovation, Nick&rsquo;s journey has been anything but overnight.
In this episode, Nick breaks down how a chance Instagram scroll led him to The Inspired Unemployed, why influencer marketing only works when ambition matches audience, and how a &ldquo;reverse pitch&rdquo; sparked the idea of Better Beer.
He shares why he focused on creating a product everyone in Australia can enjoy, and how timing, discipline, and strategy are what it takes to take on the big brewers.
Follow Better Beer here: <a href="https://www.instagram.com/betterbeer/?hl=en">https://www.instagram.com/betterbeer</a>
You can subscribe to the Mentored newsletter here: <a href="https://mentored.com.au/newsletter-sign-up">https://mentored.com.au/newsletter-sign-up</a>
<a href="https://www.facebook.com/groups/mentormarkbouris/">Join the Facebook Group.</a>
Follow Mark Bouris on&nbsp;<a href="https://www.instagram.com/mark_bouris/">Instagram</a>,&nbsp;<a href="https://au.linkedin.com/in/markbouris">LinkedIn</a>&nbsp;&amp;&nbsp;<a href="https://www.youtube.com/channel/UCPX01K1JgNS5pyzUtwtCtsQ">YouTube</a>
Claim $500 Bitcoin with OKX SMSF. SMSF trustees: Successfully sign-up your SMSF and get verified for an OKX SMSF trading account. Deposit $5 and receive $500 worth of Bitcoin. Eligibility requirements and T&amp;amp;Cs apply. Book a 1-1 call with the OKX SMSF team today for guidance. Offer&nbsp;ends 31 March 2026.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into...

The Mentor with Mark Bouris

#511 Better Beer: How Nick Cogger & Inspired Unemployed Built One Of Australia’s Fastest Growing Beer Brands

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/0bafd41e-f724-4e6e-a045-b3b40056bf83/transcript

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