Matt Jones is a creative strategist and entrepreneur who co-founded Four Pillars Gin in 2013, transforming it into a multi-award-winning global brand.


We had a fascinating conversation about his early career in politics and brand strategy before venturing into the gin business, how he made Four Pillars stand out in a fiercely competitive market, the essence of building a great brand, how they got it so right at Four Pillars, his new book, and what’s next on the horizon. Don’t miss this one if you’re looking to leverage your brand to its fullest potential.


Purchase Matt's new book Lessons from Gin: Business the Four Pillars Way here: https://www.amazon.com.au/Lessons-Gin-Business-Four-Pillars/dp/1394268378


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Matt Jones is a creative strategist and entrepreneur who co-founded Four Pillars Gin in 2013, transforming it into a multi-award-winning global brand. We had a fascinating conversation about his early career in politics and brand strategy before venturing into the gin business, how he made Four Pillars stand out in a fiercely competitive market, the essence of building a great brand, how they got it so right at Four Pillars, his new book, and what’s next on the horizon. Don’t miss this one if you’re looking to leverage your brand to its fullest potential. Purchase Matt's new book Lessons from Gin: Business the Four Pillars Way here: <a href="https://www.amazon.com.au/Lessons-Gin-Business-Four-Pillars/dp/1394268378" rel="noopener noreferrer" target="_blank">https://www.amazon.com.au/Lessons-Gin-Business-Four-Pillars/dp/1394268378</a> You can subscribe to the Mentored newsletter here:&nbsp;<a href="https://mentored.com.au/newsletter-sign-up" rel="noopener noreferrer" target="_blank" style="background-color: rgb(255, 255, 255);">https://mentored.com.au/newsletter-sign-up</a> <a href="https://www.facebook.com/groups/mentormarkbouris/" rel="noopener noreferrer" target="_blank">Join the Facebook Group.</a> Follow Mark Bouris on&nbsp;<a href="https://www.instagram.com/mark_bouris/" rel="noopener noreferrer" target="_blank">Instagram</a>,&nbsp;<a href="https://au.linkedin.com/in/markbouris" rel="noopener noreferrer" target="_blank">LinkedIn</a>&nbsp;&amp;&nbsp;<a href="https://www.youtube.com/channel/UCPX01K1JgNS5pyzUtwtCtsQ" rel="noopener noreferrer" target="_blank">YouTube.</a>&nbsp;<hr>

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.

Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth.  Some business owners are on the way up and enjoying new success, others are at a turning point.  Mark digs into...

The Mentor with Mark Bouris

#473 Matt Jones: The Four Pillars behind a multi-million dollar gin business

https://api.omny.fm/orgs/2fb3740d-3436-44af-8cc0-a91900716aa5/clips/345fb74f-9ebb-4d3e-817b-b30500508d70/transcript

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